Karen Snape
Analysis Director
Karen is a specialist in marketing data analysis with 20 years experience as a senior statistician and consultant within the marketing and credit risk industry, working for some of the biggest brands in the world.
She excels in doing smart things with data (big and small) and delivering actionable insight through business intelligence. Karen has extensive experience working with data. SAS, SQL, multi-touch attribution, marketing effectiveness, customer analytics, statistical modelling, segmentation, profitability analysis, credit risk insight, MI reporting, and forecasting.
Latest articles
13 October 2024
The art of data storytelling: turn insights into action
In this post, we discuss the art of data storytelling. We'll look at how to choose the right metrics and create narratives that align with business objectives so that you can take meaningful action.
21 April 2023
Improving and Evidencing Consumer Duty Outcomes with MI
Discover how Management Information (MI) can help financial services organisations deliver good customer outcomes and meet the FCA’s Consumer Duty requirements in this blog post by Karen Snape, Jaywing’s Analysis Director.