Privacy policy

Jaywing plc Privacy Statement

Jaywing respects privacy and your rights to control your personal data. Our principle guidelines are simple; we will be clear about the data we collect and why. Your data is protected by us. We do not and will not sell or share your data with third parties.

This Privacy Statement (the 'Statement') explains the personal information we collect from you and how we will use it. The Statement also covers the choices you can make about the data we collect, and how you can control these decisions. It applies to all Jaywing plc companies, subsidiary brands and trading entities, their websites and their data collection and privacy practices.

Please read this Statement carefully to understand when you may provide personal information to us and how Jaywing uses and protects personal information provided. By using this website, you agree to the use of your personal information as described in this Statement. The terms 'we', 'us', or Jaywing’ are each intended as reference to Jaywing Plc and its subsidiaries.

Company Structure

Jaywing plc is a UK AIM-listed Company that is comprised of a number of subsidiary brands and trading entities. Jaywing is a trading name for marketing services in the UK and Australia, comprising Scope Creative Marketing Ltd, Jaywing Central Ltd, Bloom Media (UK) Ltd, Massive Group Pty Ltd, Alphanumeric Ltd.

Jaywing Intelligence is a trading name for Jaywing plc’s marketing technology division Jaywing Innovations Ltd.

Jaywing PR is a trading name of Shackleton PR Ltd

Jaywing and Jaywing Risk are trading names for our specialist risk analytics consultancy Alphanumeric Ltd.

Jaywing and Jaywing Contact are trading names for our contact centre, HSM Ltd.

Epiphany is a trading name for marketing agency Epiphany Solutions Ltd.

Frank Digitial is a trading name for Frank Digital Pty Ltd.

Learning about Jaywing

As you gather more information about Jaywing, you may virtually or physically visit a site that we own. Examples include browsing our website, calling our offices, physically visiting a Company location or attending events. To learn more about our Company and our Services, you may voluntarily provide personal information, such as your name and email address during these interactions. You may also provide information online via cookies and other technology when you visit our websites.

How we use Personal Information

Communication, Marketing and Advertising

We use the data we collect to deliver and personalise our communications with you. For example, we may contact you by telephone, email, direct mail, via social channels or other means of electronic communication to inform you about Jaywing or our Services, new Products and Services, to update you on news or a topical issue, invite you to take part in a survey, or invite you to an event. We also use cookies and similar technologies to provide the most relevant information to you. For information about managing email subscriptions and promotional communications, please visit the How to Access and Control Your Personal Information section of this Statement.

For information on how we use the data we collect if you are applying for a job at Jaywing, please see our Recruitment section below.

Sharing and Disclosure

Jaywing does not and will never sell or share personal information. We only use your data as authorised in this Statement.

Your Communication, Marketing and Advertising Preferences

You can opt out of receiving certain direct communications from Jaywing. If you wish to stop receiving emails from us, you can do so by following the instructions included in every email sent to you via either the “Unsubscribe” tab for a system generated email or by replying with “UNSUBSCRIBE” in the subject line for a direct email. We respect your choice, and we will stop sending you promotional emails once you unsubscribe.

If you no longer wish to receive phone calls from Jaywing, tell us on the call or email [email protected].  If you no longer wish to receive direct mail from Jaywing, send an email to [email protected], call us on 0333 370 6500  or write to us at Marketing Opt Out, Jaywing, Albert Works, 71 Sidney Street, Sheffield S1 4RG.

It may take up to 4 week/s to process your request.

Please note, we will continue to communicate with you for issues relating directly to the Products/Services which you receive from us.

How to Access and Control Your Personal Information

You can review, edit or delete your personal data by contacting us directly at [email protected]

You can always opt out of receiving promotional emails and other types of marketing communication from us.

Cookies and Other Similar Technologies

We use various methods to help us personalise our website for you, remember your preferences, understand how users are using our websites, and help customise our marketing offerings including cookies, tracking pixels, referers’ IP addresses, how you interact with our website and environment variables. By visiting our website, you agree to the use of cookies and similar technologies for the purposes described in this Statement.

We collect: name, email address, IP address, your interactions with our website and information provided by third parties, cookies and similar technology.

Why: We use this information to share news and Products and Services offered by Jaywing. Additionally, the IP address helps us to understand geographic information about our website visitors better so that we can improve our website for everyone.

A cookie is an element of data that a website can send to your browser, which may then store it on your system. It can then be used to provide you with tailored information. Cookies are used to better personalise the content that you and other users will see. We may use the information to research and understand how our users’ habits are similar or different so that we can enhance your experience on our site. We do not collect any personally identifiable data from cookie derived data without your permission.

You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether or not to accept it.

  • A referrer is the information passed along by a web browser that references the web URL you linked from and it is automatically gathered by our web server. This information is used by Jaywing to identify broad demographic trends that may be used to provide information tailored to your interests.
  • IP addresses are automatically gathered by our web server. Your IP address is a number that is used by computers on the network to identify your computer so that data (such as the web pages you request) can be sent to you. You will not be personally identified from this information.
  • Environment variables we gather, usually through Google Analytics, include time, type of web browser being used, the operating system/platform, and CPU speed. This information is used for broad demographic information and personalising websites, such as serving small images to mobile devices.
  • Third party cookies are those placed by websites and/or third parties. These cookies may be used on our website to improve our products or services or to help us provide more relevant advertising. These cookies are subject to the respective privacy policies for these external services, for example, Google’s Data Use Policy.
  • Analytics cookies. We use analytics cookies like those offered by Google Analytics, to help us understand things about how our site is being used, like how long a visitor stays on our website, what pages they find most useful, and how they arrived at it.

Cookie Terminology

Types of Cookie

Cookies can be split into two categories first and third party. Both are functionally the same, however, a first party cookie is set against the current website you are visiting whereas a third-party cookie is set against a different website whilst viewing the current website. Third party cookies are subject to the respective privacy policies for these external services.

Expiry of Cookies

Each individual cookie can either have a defined expiry date, such as in 6, or a temporary session state. A session cookie will automatically expire after a user stops interacting with the website for a short period and could also expire when the user closes their browser. An expired cookie is deleted and no longer accessible to the browser or website.

The website makes use of both cookies as well as defined date and session expiries.

Cookie Categorisation

Epiphany Search has identified the following criteria which all utilised cookies on the website are placed under. Using the cookie management system you are able to control how each group can operate within your browser.

Strictly Necessary

These cookies are essential in the core operation of this website, such as PHPSESSID and ASP_NET_SessionID. Without these cookies enabled some primary functionality would not be available on the website.


A series of cookies that aid in the collection of anonymous user interactions on the website to understand and improve the website’s functionality. Such as, but not limited to, most frequently visited pages, error messaging and the most common web browsers used.

These cookies also include those used for page variation testing which aims to improve user experience and site performance.


A series of cookies which serve a range of functions, this includes, but is not limited to, sharing content on social media platforms and providing targeted advertising relevant to the things you’re interested in based on your interactions on the website.

Specific Cookie Details

The following table outlines the commonly used cookies on the website in both use cases.


Cookie Name


First Party (hosting server ASP.NET)








Used by the website’s servers to identify you as an individual user and ensure that you are able to see content specific to you, such as account pages.


Jaywing Almanac (Matomo/Piwik)










These cookies help to collect information around how users arrive at and interact with the website. In turn this data is used to improve usability and functionality of the website. Data collected includes, but is not limited to: pages viewed, web browser and operating system used, screen resolution.


Collected data can be linked to any form submissions as mentioned in how we use your data.

Google Analytics













These cookies help to collect information around how users arrive at and interact with the website. In turn this data is used to improve usability and functionality of the website. Data collected includes, but is not limited to: pages viewed, web browser and operating system used, screen resolution.


All accessible data is aggregated which means it is not possible to personally identify single a user.

To learn more about Google Analytics, please visit here.


Google Optimize








To test the success of new functionality, variations of a page may be served to a user. Google Optimize uses these cookies to ensure a user continues to engage with the same experience on repeat visits to any included tests.








The LinkedIn Insights tool allows: conversion tracking, website audience and demographic building for LinkedIn ad campaigns on the LinkedIn platform. These cookies enable the tool to associate on-site interactions with those from from the same user.


All accessible data is aggregated which means it is not possible to personally identify single a user.






Facebook’s cookies are used to identify how a user interacts with the Jaywing website alongside Facebook, helping Jaywing understand its marketing effectiveness. For example clicking on a Facebook advert which takes a user through to the Jaywing website.



We include the Twitter tag for Twitter ad targeting and performance monitoring.






Cloudflare uses the _cflb, _cf_bm, and _cfduid cookies to maximize network resources, manage traffic, and protect our Customers’ sites from malicious traffic.



Cookie Name



This cookie keeps track of sessions.
This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie.
It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.
It expires in 30 minutes.


Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser.
If this cookie does not exist when HubSpot manages cookies, it is considered a new session.
It contains the value "1" when present.
It expires at the end of the session.


The main cookie for tracking visitors.
It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
It expires in 6 months.


This cookie keeps track of a visitor's identity. It is passed to HubSpot on form submission and used when deduplicating contacts.
It contains an opaque GUID to represent the current visitor.
It expires in 6 months.


This cookie is used to record the categories a visitor consented to.
It contains data on the consented categories.
It expires in 6 months.


This cookie can be set to prevent the tracking code from sending any information to HubSpot.
It contains the string "yes".
It expires in 6 months.


This cookie is used to prevent the banner from always displaying when visitors are browsing in strict mode.
It contains the string "yes" or "no".
It expires in seven days.


This cookie is used by the opt-in privacy policy to remember not to ask the visitor to accept cookies again.
This cookie is set when you give visitors the choice to opt out of cookies.
It contains the string "yes" or "no".
It expires in 6 months.


This cookie is set when visitors log in to a HubSpot-hosted site.
It contains encrypted data that identifies the membership user when they are currently logged in.
It expires in seven days. 


When visiting a password-protected page, this cookie is set so future visits to the page from the same browser do not require login again.
The cookie name is unique for each password-protected page.
It contains an encrypted version of the password so future visits to the page will not require the password again.
It expires in 14 days.


This cookie is used to consistently serve visitors the same version of an A/B test page they’ve seen before.
It contains the id of the A/B test page and the id of the variation that was chosen for the visitor.
It expires at the end of the session.


This cookie is used to save a visitor’s selected language choice when viewing pages in multiple languages.
It is set when a visitor selects a language from the language switcher and is used as a language preference to redirect them to sites in their chosen language in the future if they are available.
It contains a colon delimited string with the ISO639 language code choice on the left and the top level private domain it applies to on the right. An example will be "".
It expires in two years.


This cookie is used to ensure that content membership logins cannot be forged.
It contains a random string of letters and numbers used to verify that a membership login is authentic.
It expires at the end of the session.


This cookie is used to prevent the chat widget welcome message from appearing again for one day after it is dismissed.
It contains a boolean value of True or False.
It expires in one day.


This cookie is used to determine and save whether the chat widget is open for future visits.
It is set in your visitor's browser when they start a new chat, and resets to re-close the widget after 30 minutes of inactivity.
If your visitor manually closes the chat widget, it will prevent the widget from re-opening on subsequent page loads in that browser session for 30 minutes.
It contains a boolean value of True if present.
It expires in 30 minutes.


This cookie is used to recognize visitors who chat with you via the chatflows tool. If the visitor leaves your site before they're added as a contact, they will have this cookie associated with their browser.
With the Consent to collect chat cookies setting turned on:
If you chat with a visitor who later returns to your site in the same cookied browser, the chatflows tool will load their conversation history.
The messagesUtk cookie will be treated as a necessary cookie.
When the Consent to collect chat cookies setting is turned off, the messagesUtk cookie is controlled by the Consent to process setting in your chatflow.
HubSpot will not drop the messagesUtk cookie for visitors who have been identified through the Visitor Identification API. The analytics cookie banner will not be impacted.
This cookie will be specific to a subdomain and will not carry over to other subdomains. For example, the cookie dropped for will not apply to the visitor when they visit, and vice versa. 
It contains an opaque GUID to represent the current chat user.
It expires after 6 months.


This cookie is set by HubSpot's CDN provider and is a necessary cookie for bot protection. It expires in 30 minutes. Learn more about Cloudflare cookies. 


This cookie is set by HubSpot’s CDN provider because of their rate limiting policies. It expires at the end of the session. Learn more about Cloudflare cookies. 

How to control cookie settings

Most web browsers allow you to control cookies through their settings preferences, however if you limit the ability of websites to set cookies, you may impact your overall user experience. Below you can learn about how to control cookie settings on popular web browsers:

Advertising and Modern Marketing Tools

We use several modern marketing tools in support of our advertising efforts.

Jaywing may work with third party advertisers that use cookies and similar technologies to provide more relevant advertising about our Products and Services on our website and across the internet. To provide this 'interest-based advertising', the parties combine non-personal data about your online activities acquired over time, which helps cater advertising that is delivered to you. Examples of this may include an advertisement on a Facebook page, or a Google owned page such as a search results page or YouTube, or on a site within Google’s advertising network. We do not share your personal information as part of this process. You can opt-out of these personalised ads from third party advertisers and ad networks who are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt-out pages on the NAI website and DAA website. Opting out may make the ads you see across the internet less relevant to you.

If you have opted out of receiving communications from us, we will not use your email for interest-based advertising, although you may still be subject to certain interest-based advertising depending upon your browser and device settings.


You may wish to share personal information with Jaywing regarding employment opportunities. As part of the recruitment process, we may ask for your permission to hold your personal information. We will retain the information for two years, or for the duration of your application. If after this period, we have found no suitable vacancies, we will delete your information.

By submitting your details, you give permission for us to circulate your details for recruitment purposes across Jaywing plc as necessary.

We will not send marketing communications to you following a job application with Jaywing plc.


Jaywing is committed to protecting the security of your personal data. We use a variety of security technologies and procedures to help protect your personal data from unauthorised access, use or disclosure. For example, we store the personal data you provide on computer systems that have limited access and are in controlled facilities. When we transmit data over the Internet, we protect it using encryption.

Jaywing takes suitable precautionary measures to help protect information about you from loss, theft, misuse and unauthorised access, disclosure, alteration and destruction. Your personal information is stored on servers that are kept in a controlled environment with suitable physical, electronic and managerial procedures to safeguard and secure its access. While we take reasonable precautions to guard personal information we collect from you, no security system is impenetrable.

Business Operations

We use data to develop business intelligence that enables us to operate, protect, make informed decisions, and report on the performance of our business.

Other Important Privacy Information

Where We Store and Process Personal Data

Personal data collected by us may be stored and processed in the UK or in any other country where Jaywing or its affiliates, subsidiaries or service providers maintain facilities.

Our Retention of Personal Data

Jaywing retains personal data for as long as necessary to provide our Services, or for other essential purposes such as for recruitment, complying with our legal obligations, and resolving disputes and enforcing our agreements. Because these needs can vary for different data types in the context of different Products or Services, actual retention periods can vary.

Links to Other Websites

Our websites may contain links to other websites of interest. However, once you have used these links to leave a Jaywing site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information that you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Changes to Our Privacy Statement

Jaywing may modify or update this Statement when necessary to reflect customer feedback and changes in our Products and Service; so, please review it regularly.

How to Contact Us

If you have any questions about this privacy statement, the practices of or your dealings with this website, please contact us at [email protected]

If you have any questions about the use of your personal information, please send us an email to [email protected].

Unless otherwise stated, Jaywing is a data processor for personal data we collect through the Products and Services subject to this Statement.

Our registered address is Albert Works, 71 Sidney Street, Sheffield S1 4RG.

Jaywing is officially registered under the General Data Protection Regulation with registration number 02715861.

To contact our Data Protection Representative, email [email protected]


Your use of this website constitutes acceptance of our policy.