Karen Snape
Analysis Director
Karen is a specialist in marketing data analysis with 20 years experience as a senior statistician and consultant within the marketing and credit risk industry, working for some of the biggest brands in the world.
She excels in doing smart things with data (big and small) and delivering actionable insight through business intelligence. Karen has extensive experience working with data. SAS, SQL, multi-touch attribution, marketing effectiveness, customer analytics, statistical modelling, segmentation, profitability analysis, credit risk insight, MI reporting, and forecasting.