Karen Snape

Analysis Director

Karen is a specialist in marketing data analysis with 20 years experience as a senior statistician and consultant within the marketing and credit risk industry, working for some of the biggest brands in the world.​
She excels in doing smart things with data (big and small) and delivering actionable insight through business intelligence.​ Karen has extensive experience working with data. SAS, SQL, multi-touch attribution, marketing effectiveness, customer analytics, statistical modelling, segmentation, profitability analysis, credit risk insight, MI reporting, and forecasting.