Malcolm Clifford

Customer Experience Director

As Customer Experience Director at Jaywing, Malcolm is our expert in behavioural data, automation of communications and customer experience. Having been with Jaywing for almost 22 years, Malcolm knows our business and its data science capabilities inside out. He has deep expertise in AI, machine learning, marketing automation and personalisation and has a wealth of knowledge in enhancing customer experience for financial customers and assisting firms in complying with new Consumer Duty regulations.