Archetype

Build predictive AI risk models better and faster with our award-winning, no-code AI risk modelling platform designed for risk and fraud professionals. Our intuitive solution delivers powerful, explainable models that pass regulatory scrutiny while improving your bottom line.

The reality of risk modelling in 2025

The way we assess risk has changed. Financial institutions need sophisticated models that meet strict regulatory compliance while also delivering optimal results. 

But many organisations struggle with:

  • Limited data science resources
  • Time-consuming model development
  • Explainability and regulatory compliance hurdles
  • Suboptimal model performance

Meet Archetype: AI modelling without the complexity

Build regulation-ready deep learning models without coding expertise. Archetype's explainable AI creates better models in days, cutting months from your development time.

See how it works

Improve results

Archetype’s deep learning models outperform traditional linear methods by better understanding relationships between data, leading to an average 15% improvement in model performance

Boost your modelling capacity

Build sophisticated, explainable models in days, not months. Automated data preparation and model selection streamline the entire process.

Ensure regulatory compliance

Built-in governance aligns models with regulatory expectations from day one. Our transparent, auditable models meet the highest standards.

No coding required

Let your data tell its story without wrestling with algorithms. Our secure, cloud-based solution gives you complete modelling control at your fingertips.

Always optimal, always up-to-date

Maintains your data and model specifications, speeding up redevelopment by eliminating lengthy governance delays. Real-time monitoring keeps your models performing at their best, while automated updates ensure you're always working with the latest improvements.

The numbers speak for themselves

Our clients achieve 2.5x more models with the same resources, reducing development from months to just days.

20%

reduction in bad debt for retail credit applications

16%

increase in predictive power for credit card churn models

10%

reduction in fraudulent applications

12%

reduction in bad debt for motor finance applications

How it works

Archetype guides you through a simple process*:

  1. Project definition: Upload your dataset and define your objectives.
  2. Data preparation: Archetype automatically prepares and validates your data.
  3. Variable selection: Choose your variables or let Archetype recommend the best options.
  4. Model creation: Build your model with an intuitive interface.
  5. Deployment: Export your model in various code formats or use through our API.

*No coding skills required at any stage.

See for yourself

Proven expertise you can trust

With a 7-year track record of excellence, Archetype has become the trusted AI risk modelling platform for major lenders across the financial sector. Our solutions power 20+ successful implementations at institutions like Virgin Money, Secure Trust Bank, and Close Brothers.

Backed by a team of 50+ risk and data science experts, we bring unparalleled industry knowledge to every client relationship. This combination of advanced technology and deep modelling expertise ensures your success from day one.

Ready to upgrade your modelling capability?

Remove the complexity to powerful, compliant AI risk modelling. See how easy it is to create better risk and fraud models. Jaywing has a track record of supporting numerous firms with model development and model risk, including many of your peers with similar risk profiles and data limitations. 

 

Award-winning excellence in risk analytics

Our journey spans 25 years of expertise in risk analytics and modelling. For over two decades, we've helped financial institutions achieve better results through innovative use of models and data.

We've been developing and deploying AI/ML solutions for over seven years—well before they became mainstream. This deep expertise, combined with our advanced AI-driven modelling suite, provides unrivalled support for your risk challenges.

BEST USE OF AI IN CREDIT & COLLECTIONS SOLUTION

Winner at the Credit & Collections Technology awards, 2023.

BEST CUSTOMER ENGAGEMENT SOLUTION

Winner of the Credit & Collections Technology Awards, 2022.

BEST ANTI-FRAUD SOLUTION

Winner of the Credit & Collections Technology Awards, 2021, with Virgin Money.

BEST USE OF PREDICTIVE ANALYTICS

Winner at the AI and Machine Learning Awards, 2019.